a learning experience…

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Last Friday we launched Vine & Table’s first in-store Flash Sale. A Flash Sale is a limited-time offer of high discounts. Groupon is probably the most recognizable online Flash-Sale company. The period of time for a flash sale can last anywhere from a few hours to a few days.

Friday’s sale was a tremendous success in that the product sold out in less that 5 hours. It was also a learning experience for me, as the email that I sent out did not include some essential details, such as ‘while supplies last,’ ‘first come first served,’ and ‘in-store or phone orders only.’ For the people who traveled to the store on Friday evening and Saturday only to find the stock gone, all i can do is offer my sincerest apology. I could not have foreseen the demand for something like this, but in hindsight could have been more prepared. Unfortunately, in the case of last Friday’s whisky, I bought the last cases available in the state as the distributor was closing it out, so there was a limited quantity and no more to be had.

I would like to make it up to the people who were disappointed last week by offering another deal (with a lot more product available this time!) for Friday and Saturday. The sale will be sent out Friday and if you would like to avail of the deal, then you may either come into the store or phone us with your credit card details. To give you a hint,- it is a peated Highland single malt that after one sip will have you craving ‘more’.

Thank you, and again, my sincerest apologies.

Denis

Denis Lynch

About Denis Lynch

I am a true homegrown Irishman hailing from the only county you really need to know about, Cork. Whiskey, beer, wine and all manner of spirits are in my blood (figuratively speaking of course!). I first started my career in my Great Aunty Maisey’s pub in New Tipperary, Donoughmore, pouring pints and small drops to the auld lads after the fair. Little did I think back then that I would be taking a short hop, skip and a jump over to the U.S of A. But here I am and I have been with Vine & Table since the beginning. I am now the stores Beverage Manager and Spirits Buyer. I like to think that I have found my niche here in the US. I have a great love for all things spirits-wise and have developed our offerings here at Vine & Table to include the best Single Malt selection in Indiana. Pop in and see me for a chinwag and a small drop next time you are in Carmel. Slainte, Denis
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2 Responses to a learning experience…

  1. Aaron says:

    Even as one who missed out on the best deal on Glenfarclas 105 EVER, I’d call the first flash-sale a success. It’s created quite a buzz amongst several of us who follow the store and I can already hear the engines revving as the race to grab the next deal approaches. You snooze, you loose - lesson learned - so get ready for the rush!

    • Denis Lynch Denis Lynch says:

      Thanks for the support Aaron. I’m sorry that you missed out as I know you are a seasoned Glenfarclas man. I think I can set things right tomorrow.

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